Ben: The MENA region is a growth market for affiliate marketing, largely driven by increasing internet penetration and smartphone usage. There are challenges like cultural sensitivities and legal restrictions, but the opportunities, especially in e-commerce and niche markets, are substantial.
Ben: We emphasize cultural sensitivity, particularly in ad content. Language localization, like offering French and Arabic options, is also a cornerstone of our strategy.
Ben: My target ROI is at least +30% over a 7-day period. We’ve found good success with Ramnant traffic and social platforms, always keeping an eye on compliance issues.
Ben: I revise our MENA strategy whenever new sources, offers, or landing pages that fit our traffic profile become available. Profitability is the ultimate goal; we aim for maximum conversions with a minimum amount of traffic.
Ben: AI-driven analytics are bound to make campaigns more efficient, reflecting a global trend in the affiliate marketing space.
Ben: Hypercentage is exceptionally reliable, both in terms of payments and communication. Their offers in Click2Call and Click2SMS are innovative, and their quick support response times have been invaluable.
Ben: I predict a focus on culturally relevant campaigns and an increase in diverse traffic channels. AI analytics will become increasingly important for optimizing campaigns.