Arun Varma: Affiliate marketing has undergone dramatic changes over the years in MENA. The shifts are primarily due to the regulatory environment surrounding Value-Added Services (VAS), competition among digital acquisition channels, and the high Cost of Customer Acquisition (CAC).
Arun Varma: MENA is still relatively new but on a fast growth trajectory. Given the cycles of boom and bust witnessed in other markets, we can expect similar trends here as well.
Arun Varma: Localization is crucial. We’ve been able to adapt some of the best practices from the Asia-Pacific (APAC) region to MENA.
Arun Varma: With networks like Hypercentage leading the way, most of the markets are starting to get attention. The room for growth lies in forging more partnerships, improving offer conversions, and collaborating with local publishers for better localization.
Arun Varma: We don’t have separate ROI benchmarks for MENA; we apply the same standards as we do for other regions.
Arun Varma: Push traffic has been highly effective for us in MENA, aligning with trends we’ve seen in other regions.
Arun Varma: We revise our MENA-focused strategies quarterly or when we detect sudden performance changes or need to optimize campaigns.
Arun Varma: The conversion rate is the most critical metric. It serves as a foundation for both optimization and scaling.
Arun Varma: Hypercentage has been a game-changer with their unique offers and flows. Their Affiliate Managers, particularly Madalina, provide prompt and proactive support, which is essential for long-term success.
Arun Varma: Hypercentage differentiates itself through unique pay-per-call flows and regionalized, high-performing offers.
Arun Varma: Our Affiliate Manager at Hypercentage, Madalina, embodies the professionalism and promptness necessary for success. As networks expand, they often lose sight of the contributors who bring consistent revenue. Hypercentage understands that human relationships are pillars for sustained growth.